Beijing International Studies University (BISU) and China Tourism Group (CTG) signed a university-enterprise cooperation agreement at the group's headquarters on March 16.

This partnership aims to integrate industry, education, and research, while expanding internship and employment opportunities for BISU students.

Leaders of BISU and CTG attend the signing ceremony.

Zhang Kexiong, director and general manager of CTG, welcomed BISU delegation. He highlighted the longstanding relationship between the two sides, noting that CTG — a leader in China's inbound tourism — has maintained close ties with BISU over the years.

He mentioned the rapid growth of the inbound tourism market and the increasing demand for multilingual guides and versatile professionals. Through this agreement, he hopes to enhance cooperation in talent development, standard setting, and large-scale foreign affairs activities, contributing to the high-quality development of China's inbound tourism.

BISU Vice-President Zhang Yan expressed gratitude for CTG's ongoing support in talent cultivation.

He emphasized BISU's strengths in tourism and foreign languages and its commitment to addressing the industry's talent shortage by developing multilingual tourism programs and micro-specialty projects. He stated that the university is eager to align with enterprise needs and engage in comprehensive cooperation in internships, joint training, and research, exploring new models of industry-education collaboration.

In the future, both parties will collaborate closely in multilingual tourism talent development, student internships, talent provision, translation services, and project development, aiming to jointly build a platform for industry-education integration, nurturing high-level cultural and tourism talents to support the high-quality growth of China's inbound tourism sector.