Lu Binqi, a BISU alumna and a reporter at Xinhua News Agency's New Media Center, is renowned as the first central media reporter to create music-integrated media works. 

Lu has excelled not only in news reporting but also as a "cross-disciplinary singer" at Xinhua, combining her musical talents with her journalistic skills.

Since she started working, she has won titles such as Xinhua News Agency's "New National Social Network Celebrity", and has won the Xinhua News Agency Annual Innovation Award for four consecutive years. She has written more than 30 articles that have been recognized as outstanding by the Xinhua News Agency. More than 190 articles won praise from the editor-in-chief's office, and indeed central government leaders have made written comments on many of her reports.

Lu's career did not stop at traditional news writing. In 2017, she took a significant career leap when she created and performed the original music video "My Hong Kong" to celebrate the 20th anniversary of Hong Kong's return to China. This groundbreaking project marked the beginning of Xinhua's integration of music into its media output, and Lu became the first reporter from a central media outlet to release a music-integrated media work.

She said that it is very difficult to create news songs, but "love conquers all difficulties". Lu handled almost every aspect of the project herself, working tirelessly day and night. She attributes much of her success to her deep passion for both music and journalism—an intersection that started during her BISU days. 

Since the release of her first single "My Hong Kong" in 2017, she has created more than 40 news-related MV works, covering landmark events such as the 100th anniversary of the May Fourth Movement, the 20th anniversary of Macau's return to China, the centenary of the founding of the Communist Party of China, and the Beijing Winter Olympics. Her music has become an influential voice in promoting China's national spirit and key social narratives.

Lu Binqi takes a photo during the Beijing Winter Olympics.

Recalling her life at BISU, Lu is filled with nostalgia. She mentioned that the English courses laid a solid language foundation for her, while the foreign professors' classes helped her develop valuable communication skills. These experiences have brought her many advantages in job hunting and career development. She also mentioned the film and television appreciation courses, especially the teacher's explanation of The Truman Show, which made her understand the importance of news authenticity.

In addition, her active participation in campus cultural and artistic activities also sowed the seeds for her later efforts in blending music with journalism.

Lu believes that the bilingual environment and international vision at BISU nurtured in her a systematic understanding of international communication and helped her grow rapidly in this field.

Lu works as a reporter during the 19th Asian Games in Hangzhou.

Beyond music, Lu has also focused on telling the stories of ordinary people, such as delivery workers, couriers, and health workers during the COVID-19 pandemic, bringing their hard work and sacrifices to light through her news reports.

In recent years, Lu has also embraced live broadcasting, highlighting the hard work of everyday people as well as the nation's diverse intangible cultural heritage through Xinhua's social media platforms.

Lu's story is an interweaving of news and music, a fusion of passion and responsibility, and a microcosm of BISUers who move forward in the tide of the times.