The "Tourism Talent Blue Book: Research Report on Tourism Talent in China (2024)" was recently jointly released by Beijing International Studies University (BISU), Nanjing Institute of Tourism and Hospitality (NITH) and the Social Sciences Academic Press at BISU. 

A launch ceremony of the blue book is held at BISU recently.

The inaugural blue book was developed and published by BISU and NITH. Based on eight years of research, the report delves into the new requirements and changes in the demand for tourism talent in China's tourism industry and the high-quality development of tourism education in China, focusing on both the demand side of talent in enterprises and the supply side of talent cultivation in education.

The blue book is divided into five parts: the general report, comprehensive section, demand section, supply section, and reference section. Based on extensive research data, it presents the current situation between the supply of talent in domestic tourism education and the demand for human resources development in tourism enterprises, providing scientific predictions and empirical research on the scale and quality of the requirements of tourism education talent. 

Ji Jinbiao, deputy secretary of the CPC BISU Committee and president of the university, said that tourism talent is the primary resource and important support for the high-quality growth of the sector. The blue book is one of the achievements in response to the national strategies of "developing a quality workforce" and "building a strong tourism country", playing an important role in promoting innovation in China's tourism talent cultivation models.

Ji Jinbiao emphasizes the importance of tourism talent in tourism industry.

Guo Zhaoqi, director of the Education Division of the Department of Science, Technology and Education of the Ministry of Culture and Tourism, commended the publication of the blue book. She praised it for systematically summarizing and sorting out the situation of tourism talent cultivation and development in China in recent years, providing valuable reference and practical guidance for policy-making, talent cultivation and enterprise employment. 

Guo Zhaoqi praises the blue book at the launch ceremony at BISU.  

Geng Xianjia, chief editor of the Social Sciences Academic Press, said that the blue book fully demonstrates the role of a "think tank" and "advisory group" in tourism talent cultivation in China and has become a landmark achievement and brand in this field.

Committed to addressing the high-quality development of tourism talent, the blue book is a response to the spirit of the 20th National Congress of the Communist Party of China, Geng noted.

Geng Xianjia compares the blue book to a think tank.

Han Yuling, chief editor of the blue book and a professor at BISU's China Academy for Tourism Talent Development, and Cao Yang, deputy secretary of the CPC NITH Committee and president of the institute, introduced the overall situation and general report of the blue book.

Li Pengbo, deputy editor of the blue book and a professor at BISU, and Su Wei, a professor from NITH, respectively spoke on the "Construction of an International Tourism Talent Competency Model" and the "Investigation of Human Resources in Chinese Tourism Enterprises".

The launch ceremony of the compilation of the "Tourism Talent Blue Book: Research Report on Tourism Talent in China (2025)" was officially initiated simultaneously. Valuable suggestions and opinions were provided by experts on the compilation, and the research team began discussions on the writing of the new edition.