On Nov 5, an advanced workshop on digital culture and tourism concluded successfully at Beijing International Studies University (BISU). A total of 78 university teachers from across the country attended this five-day course. The program included practical field trips to notable locations such as Tencent's Beijing headquarters, Chaoyang Joy City's teamlab, and Beijing Universal Resort for hands-on learning experiences.

Cheng Wei, a member of the Standing Committee of the CPC BISU Committee and vice-president of the university, delivers a speech.

At the opening ceremony, Cheng Wei, a member of the Standing Committee of the CPC BISU Committee and vice-president of the university, highlighted the recent integration of technology in cultural and tourism sectors. This trend has led to the emergence of new products, business models, and patterns under the banner of "digital culture and tourism," prompting a rethink in tourism management and talent cultivation strategies. Cheng expressed the hope that the workshop would inspire new ideas and insights for cultivating digital talent in China's tourism management sector.

Participants of the VR workshop experience.

The workshop focused on the intersection of digital innovation and cultural tourism, with BISU's curriculum leading the way in the field. Zhang Yunfang, a teacher from Shaanxi Business College, praised the course for broadening their perspectives and guiding future teaching. 

BISU has a rich history in tourism studies, with nearly a decade of development. It has become a nationally renowned team in research, talent training, social services, and international exchanges.

Participants of the workshop visit Tencent's Beijing headquarters.

The workshop included courses on industry frontiers in digital culture and tourism, professional direction and curriculum construction, the integration of industry and education in digital culture and tourism, and career development in the field. Renowned experts from academia and the industry shared insights and answered questions, offering a multidimensional perspective on digital culture and tourism.

Dean Lyu Ning of BISU's School of Tourism Sciences emphasized the rapid transformation of the tourism industry, with digital culture and tourism infusing fresh energy into the market. The training aimed to address market needs, adjust talent cultivation strategies, and fill gaps in talent development.

The workshop marked a significant step in aligning with the evolving trends of digital culture and tourism, demonstrating the university's commitment to leading the way in this dynamic and increasingly important field.