On August 31, an annual cross-Strait seminar focusing on tourism and sightseeing, between the Chinese mainland and Taiwan, was inaugurated in Beijing. The event was led by Beijing International Studies University (BISU) and several organizations and universities across the Taiwan Strait. More than 200 attendees, including officials, scholars, students, and media representatives from both sides of the Taiwan Strait, were present.

Zhang Tianzuo, director of the department of rural cooperative economy at the Ministry of Agriculture and Rural Affairs, delivers a speech.

Zhang Tianzuo, director of the department of rural cooperative economy at the Ministry of Agriculture and Rural Affairs, spoke about the current rapid development of Chinese mainland's tourism and cultural industry, and its alignment with rural revitalization efforts. Zhang emphasized that the seminar's focus on tourism cooperation, cultural enrichment, and high-quality development in the homestay sector, was especially timely, given the Chinese mainland's ongoing rural revitalization campaign.

Liu Bin, deputy head of the Beijing Municipal Bureau of Culture and Tourism, delivers a speech.

Liu Bin, deputy head of the Beijing Municipal Bureau of Culture and Tourism, believes the seminar plays a key role in Beijing's development, and offers future plans include boosting cultural aspects and infrastructure of rural tourism. He emphasized that the bureau will continue supporting relevant research and its practical application to enhance cultural depth, strengthen leading brands, boost consumption, and improve infrastructure in rural tourism.

Ji Jinbiao, deputy secretary of the CPC BISU Committee and university president, delivers a speech.

Ji Jinbiao, deputy secretary of the CPC BISU Committee and the university's president, emphasized that the university has been a pioneer in tourism studies. He noted that the seminar, which has been held for eleven years now, has significantly contributed to the mutual academic and cultural understanding between both sides of the Taiwan Strait, thereby promoting the synergistic development of tourism.

At the seminar, 102 papers were received, including 72 from Chinese mainland and 30 from Taiwan. Following evaluation by experts from both sides, 25 outstanding papers were selected for awards. The event focused on providing a platform for academic exchange and discussion among scholars and graduate students, fostering a high level of interactive dialogue.

This year's seminar had four parallel sessions, featuring 68 experts and researchers delivering theme-based lectures. Topics ranged from building beautiful villages and sustainable development in tourism, to innovation in homestay and diverse tourism markets.

The seminar is an integral part of this cross-Strait exchange, aiming to promote civil exchanges and cooperation between both sides of the Taiwan Strait.

The event succeeded in offering a high-quality academic exchange, setting the stage for future cooperation in the sustainable development of the tourism and sightseeing industry across the Taiwan Strait.