As one of the co-organizers, Beijing International Studies University (BISU) launched an academic forum on Beijing's international image construction on March 30. 

Xu Hejian, deputy head of the Publicity Department of the CPC Beijing Municipal Committee and director of the Information Office of the People's Government of Beijing Municipality; Yu Lan, deputy editor-in-chief of China News Service and president of Chinanews.com; and Professor Cheng Wei, a member of the Standing Committee of the CPC BISU Committee and vice-president of the university, attended the forum.

Xu Hejian, deputy head of the Publicity Department of the CPC Beijing Municipal Committee and director of the Information Office of the People's Government of Beijing Municipality, delivers a speech.

In his speech, Xu emphasized Beijing's advantages in constructing an international image as the city serves as the country's political, cultural, international communication as well as scientific and technological center. He emphasized the forum as an opportunity for diverse perspectives to come together and exchange ideas.

Cheng Wei, a member of the Standing Committee of the CPC BISU Committee and vice-president of Beijing International Studies University, delivers a speech.

Cheng addressed the importance of enhancing international communication capacity construction and urged the university to cultivate more talents who can meet the country's strategic development needs. 

Group photo of officials with experts

The forum aimed to further strengthen China's international communication and foreign cultural exchanges, and actively explore feasible ways to contribute toward Beijing becoming a national cultural center and international communication hub. More than 30 experts and scholars gathered to conduct in-depth discussions and exchanges on related topics.

Based on China's practice, this forum conducted a three-dimensional study on China's international communication capacity building. It explored the development and innovation path of Beijing's international image construction, explored the possibility of constructing Chinese discourse and narrative system, and provided more thinking and reference for telling China's stories in the new era.